What questions to ask before sharing a post
Launch library · evergreen read
Before sharing a post, a few simple questions can meaningfully reduce the spread of inaccurate information: who created this, what is the original source, and does the rest of the article actually support the headline or image being shared with others, even if the connection is not always obvious at first glance.
It also helps to consider whether the content is designed to provoke a strong emotional reaction, since content engineered for that purpose is more likely to prioritise impact over accuracy, regardless of the platform or format it happens to appear in, something that tends to matter more with each passing year.
Making this brief pause a habit, rather than an occasional exercise, is what ultimately reduces the spread of misinformation most effectively, since even a small number of careful checks before sharing can meaningfully slow how quickly inaccurate content circulates online, since getting this right takes considerably longer than most people initially expect.